The Meta Ads Trap: Why Clicks Aren’t Converting (And How Performance Marketing Fixes It)
In the Calicut and broader Kerala markets, the cost of advertising on Meta and Google is rising. Yet, many local businesses are still running campaigns designed for 2019—optimizing for basic clicks, engagement, and Facebook’s native lead forms. The result? A dashboard full of “impressions,” a sales team calling wrong numbers, and a massive leak in […]
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